Swish & Click did not simply appear in 2025.
Our roots stretch back to 1958, when the Treaty of Rome lit the spark of a united Europe — a continent built on peace through trade, strength through cooperation, and identity through cultural exchange.
We were founded on that same belief: that borders should never block opportunity, and that creativity moves faster when nations move together.
This page is not just about our company. It is about the European dream that inspires everything we do — and how Swish & Click carries that dream into today’s reality.
From 1958 to the present, we are the next chapter.
The pan‑European promo partner built for speed, compliance, and results. From first quote to the box on your desk — zero drama, zero delay.
Lean, multilingual, accountable. No layers, no excuses. We know the EU, UK and Switzerland inside out.
Everything to move from idea to shipment without drama.
Built to play nice with finance — and the public sector.
Control at every step so your brand lands perfectly.
Engineered for cross‑border shipping and deadline certainty.
Send a simple brief; we handle the rest.
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Swish & Click is not just another distributor. We built our company on the same ideals that shaped modern Europe — openness, cooperation, and trade without borders. Every branded product we deliver is part of a larger story: a Europe that believes in connection, collaboration, and opportunity across nations.
This is why our history starts long before 2025. To understand who we are today, you have to see the milestones that made this continent — and the values that inspire us to carry the project forward.
The European story does not end with treaties and milestones — it lives on in the way we work, trade, and connect today. Swish & Click is the proof that the European dream is not only history, but practice.
We were founded to take that vision of unity and make it tangible for businesses of every size: seamless trade across borders, transparent service in your language, and products that carry meaning from one country to another.
Where Europe once tore down barriers between nations, we now remove the barriers between businesses. Every delivery, every quote, every partnership is our way of continuing a project that began in 1958 — and still matters today.
For companies outside Europe,
Swish & Click is the easiest and most reliable entry point into the European market.
From a closed, outdated club to a true pan-European engine. This is the journey — and why Swish & Click is not optional but essential.
The industry was a club: paper catalogues, guarded supplier lists, prices you couldn’t understand. Without contacts, you were locked out. Lead times dragged on and everything was built for distributors, not clients.
Websites made products more visible, but the system stayed broken. China and Asia flooded the market with huge volumes at low cost. Businesses gained more choice but lost control: months of waiting, customs nightmares, and zero relationship. Clients were treated as transactions, not partners.
Factories closed, freight collapsed, and “out of stock” became the standard answer. Clients demanded honesty, clear timelines and responsibility. The old model lost credibility overnight.
Most suppliers are still stuck in 2008: warehouse-first, transactional, and blind to the client. Swish & Click rewrites the playbook. We operate as a single market: EU and EEA as one, with the UK and Switzerland part of the family. Borders disappear: a project in Paris runs as easily as in Milan, Zurich or Dublin. That means speed, brand consistency, and Europe positioned as a global competitor. For any business serious about growth, Swish & Click is not just another supplier — we are the infrastructure you cannot do without.
Distributors still think like it’s 2010, for some - even the 1980s. A Spanish supplier won’t serve France. A French supplier won’t touch Ireland. The result? "It's complicated", endless repetition, multiple quotes, wasted time, and inconsistent branding. In a Europe without borders, the promo industry still behaves like a patchwork of fiefdoms.
Clients are sold “what’s available,” not what’s best. Products are dictated by stock levels, not creativity - and for some distributors, the stock is always 'unavailable'. Businesses are left with generic merchandise instead of items that inspire. In this model, the warehouse comes first — the client comes last.
From vague shipping fees to surprise charges, transparency is rare. Quotes that should be super clear and simple often read like puzzles at times, leaving an abundance of clients frustrated and uncertain. Trust is broken long before the order is even placed, especially in transactional-first, client-last based distributors.
Too many suppliers see clients as transactions. Replies take days or weeks, maybe radio silence after an order went wrong. Questions are ignored, especially the hard ones. Multilingual support? Rare. In an industry built on relationships, the lack of communication and genuine service is the biggest betrayal of all.
Gargantuan, clunky catalogues. Slow systems. “Lost” orders. Technology should make business faster, but instead it makes everything harder. Clients are consistently forced to chase, repeat, and double-check — just to get what should have been simple. In fact, technology is not the problem - but rather, the people running them.
The focus is on pushing a quick order and moving on. No relationship. No follow-up. No care for the bigger picture. Instead of building trust and long-term growth, too many suppliers choose to treat clients as disposable - even governmental bodies, but especially if you are an SME. We mean this seriously, it's extremely disappointing.
Most distributors sell the same products. We just do it better — and fairer. We don’t overcharge. We don’t upsell. You pay what things are actually worth — and we focus on helping you, not chasing profit. What we do isn’t unique. How we do it is. That’s why clients come back. Simple, honest, and built to last. Here is some extra information to explain better some specialisations we cover versus our competitors:
While others treat Europe like 27 different markets, we treat it as one seamless union. Being VAT-registered (ESZ1876382R) and based in Barcelona means zero border delays, no hidden fees, and full intra-community compliance. Clients benefit from simplified invoicing, faster shipping, and fewer headaches.
Most distributors charge more than they should. We don’t. Our prices reflect true market value — no bloated agency fees, no fake urgency, and no unnecessary markups. Just fair, transparent pricing designed to build trust and long-term relationships.
We work with a handpicked network of trusted EU suppliers known for quality, flexibility, and fast lead times — ideal for runs of 100 to 10,000 units. For larger or custom projects, we call on our high-performance Far East partner offering air, rail, or sea shipping with complete branding capabilities.
Events move fast. So do we. Our express production and shipping options include 7–10 day air freight for Far East orders and ultra-fast local turnaround in Europe. Whether it’s a pop-up activation or a trade show tomorrow, we move mountains to meet your deadline.
Big agencies = slow response and inflated costs. We’re different. With a streamlined structure, multilingual support, and a dedicated client-first mindset, we act quickly, adjust faster, and prioritise you — not corporate hierarchy or sales targets.
Thanks to our supplier relationships and agile model, we often beat traditional distributors on both price and turnaround. And we don’t hide that — we invite you to compare. In fact, flip the page to see real quote comparisons between us and three well-known industry players.
Kyle - Commercial & Support Director [Left] // Alex - Founder & CEO | Account Director [right]
Swish & Click was born out of lived frustration. I had worked inside the promotional products industry and saw first-hand what clients faced: borders that made cross-European trade feel impossible, invoices that confused more than they clarified, and customer service that treated people like transactions. Creativity was crushed by management, and businesses were left settling for whatever happened to be in stock, not what they truly needed.
I knew this couldn’t continue. If the industry wasn’t going to change, then someone had to build something new. That’s when I turned to Kyle. He hadn’t worked in the industry, but from the very first conversation he understood the scale of the problem — and believed in the vision. From day one, he backed the idea and committed himself to shaping it into reality.
Together, we founded Swish & Click in 2025 with one mission: to create the first truly European distributor. A company without borders, without warehouses, and without excuses. A company built on transparency, speed, multilingual support, and real partnership. Not another player in the market — but proof that a better model for Europe was possible.
I didn’t just leave the promotional industry because the systems were broken. I left because the culture was broken.
Too many distributors built their businesses on pressure and short-term thinking. Teams were pushed to chase numbers at all costs, while clients were treated as replaceable transactions. There was no space for creativity, no value placed on trust, and no commitment to building something bigger than the next sale.
I saw how this culture filtered into every part of the client experience. Borders and customs were treated like excuses instead of opportunities. Invoices were padded with confusion instead of clarity. Service was slow and unresponsive because real partnership was never a priority. It wasn’t just inefficiency — it was neglect, and often, indifference.
This industry culture left businesses disappointed and teams burnt out. It made promotional products feel like a race to the bottom, when they should have been tools for inspiration and growth.
That is what I refused to accept.
Swish & Click was built as the opposite of that culture. We don’t see clients as numbers. We don’t push whatever is sitting in a warehouse. We don’t hide behind borders, or excuses, or unclear pricing. We believe in transparency, partnership, multilingual service, and human dignity — values that should define both how we treat clients and how we treat our own team.
Swish & Click is not just a new distributor. It is a rejection of a culture that never deserved to define this industry in the first place. We exist to prove that business can be different: transparent, human, and collaborative. The same values that built the European project — openness, unity, and cooperation — are the values that shape how we work every day. In that sense, Swish & Click is more than a company.
It is the business expression of the European dream.
Project & General Operations | Compliance Director
Based in Barcelona and originally from Cork, Jan brings structure and reliability to Swish & Click through his extensive project management experience. He oversees operations, compliance, and logistics, ensuring everything runs like clockwork across markets.
Logistics & Business Development | Account Director
Born in Milan and rooted in Genoa, multilingual (EN, IT, ES, FR) and with a Master's Degree in International Business. Thomas leads our European growth with precision and ambition. He drives sales, logistics, and expansion across the EU and non-EU nations.
Commercial & Support Director
Originally from the UK, Kyle manages supplier relationships and commercial support across Europe. He combines strong analytical skills with clear communication, ensuring the right products are sourced and delivered smoothly. Kyle is the reliable hand that keeps operations steady and partners aligned behind the scenes.
Branding & Design Consultant
Based in Barcelona with Sicilian roots, Elena is an independent creative consultant who supports Swish & Click when her schedule allows. Though not part of the core business team, her design expertise — from branding to layouts elevates every project she touches with exceptional quality and style.
Finance & Administration Director
Will oversees the financial backbone of Swish & Click. Currently training toward prestigious accounting and finance accreditations, he brings discipline, precision, and a long-term mindset to the company. His work ensures that every decision is grounded in sustainability, keeping Swish & Click’s growth secure and strategic.
Creative & Media Director
Based in Solihull, UK, Jenson is the creative force shaping Swish & Click’s media and storytelling. With a keen eye for design and a talent for cinematic content, he drives campaigns, and brand expression across channels. Jenson also supports administration and client follow-ups, making him a versatile part of the engine that keeps projects moving with flair.
Founder & CEO | Account Director
As the founder, Alex is the voice and vision of Swish & Click. Refusing to accept the current norms of the promotional industry, he built Swish & Click as the first truly European distributor: multilingual, transparent, and borderless. Alex leads strategy, growth, and vision, ensuring that the company always reflects the values of the European dream.
Project & AI Operations | Account Director
Half English, half French, and fluent in both, Marc brings a rare blend of commercial instinct and technical intelligence. He leads our AI operations — streamlining research, prospecting, and systems while also driving direct sales across the EU, and the UK. Smart, curious, and unafraid to experiment, Marc helps Swish & Click stay one step ahead of both industry trends and client needs.
Swish & Click was never meant to be just another distributor. It was created as a response — to an industry that had lost its way, and to a Europe whose founding dream still matters. For decades, businesses have been trapped by borders, slowed down by confusion, and disappointed by suppliers who cared more about stock than service. We refused to accept that.
Our vision is simple: a Europe without borders, made real through business. A marketplace where companies can trade without barriers, order without doubt, and trust that what arrives will reflect their brand with pride.
But vision only becomes reality through action. Every campaign, every delivery, every partnership is another step toward proving that the promotional world can be better. That service can be fast and human. That pricing can be transparent. That products can inspire, not disappoint.
The next chapter of this story does not belong to us alone — it belongs to you. To the companies who believe that merchandise should mean more. To the brands who expect clarity instead of confusion. To the teams who want a partner they can rely on, not just a supplier they barely know.
Together, we can reshape what this industry stands for. Together, we can make the promotional world worthy of the European dream.
From enquiry to delivery, we make it simple
Every partnership begins with a conversation. We want to understand more than just “what product you need” — we want to understand your brand, your campaign goals, your timeline, and your budget. Whether you reach out through our website, email, or directly to one of our account directors, you’ll always speak to a real person, never an automated system. From the first message, our role is to listen, ask the right questions, and make sure we capture your vision clearly. This is the foundation for everything that follows.
Once we know what you need, we create a detailed, line-by-line quote. We separate costs for the product, branding, and delivery so there are no hidden charges or “adjustments” later on. Every quote is tailored in your language (English, Spanish, French, Italian, and more), so nothing gets lost in translation. We also provide options where needed — for example, eco alternatives, faster delivery routes, or different branding techniques — so you can make a clear, informed choice. Transparency is not just a principle for us; it’s built into every document you receive.
Before production begins, we prepare a digital proof so you can see exactly how your branding will appear on the product. This stage is where your idea becomes tangible. We refine until you’re happy — colours, placements, scale, finishes. If you want changes, we adapt quickly. The goal is simple: no surprises when the final product arrives. Our proofing process is not rushed; it’s collaborative, ensuring you feel confident and excited about what’s being made.
Once the proof is approved, production begins through our network of trusted suppliers. We work with partners across Europe, the UK, the USA (for American campaigns), and the Far East, carefully matching your order to the supplier best equipped to deliver quality and speed. Because we don’t hold stock, we’re never pushing what’s “available in a warehouse” — we produce what you actually want. Every order is monitored closely by our team, with quality checks built in to ensure consistency with the agreed proof. Production is not just about making products; it’s about delivering on the trust you’ve given us.
When production is complete, your order is shipped directly to you (or to multiple addresses if required). Thanks to our EU-wide setup, deliveries across Europe are seamless, customs-free, and fast. For international campaigns, we handle all the logistics so you don’t have to — whether it’s direct delivery to offices, events, or retail locations. We provide full tracking, updates along the way, and clear timelines so you’re never left wondering. Delivery is more than transport; it’s the moment our promise becomes reality in your hands.
Our work doesn’t stop when your order arrives. We follow up with you to confirm everything is as expected, to gather feedback, and to support any future needs. If there are challenges, we solve them quickly and directly — no endless email chains, no excuses. For us, every order is the beginning of a partnership, not the end of a transaction. By checking in after delivery, we make sure you always feel supported and ready for the next campaign. This is how trust is built, one project at a time.
Daria S. ✅ Verified Client
Campaign Manager, Rome
“I highly recommend Swish & Click to anyone looking for a wide selection of products and exceptionally fast shipping. I was genuinely impressed by how quickly my order arrived - it was much sooner than expected. Outstanding service and excellent overall quality.”
Alejandro J. ✅ Verified Client
Technical Engineer, L'Hospitalet de Llobregat (Barcelona)
“We needed durable, branded workwear for our team in the field — something that could handle tough environments but still look professional. Swish & Click delivered very well. The quality of the clothing, especially the embroidery and materials, really stood out. Our staff wear it every day, and it’s held up perfectly. Highly recommended for any technical or engineering."
From Barcelona to Berlin, Paris to New York, Milan to Tokyo — the fastest-growing brands choose us because we’re the only promo distributor engineered for true pan-European scale with global reach. Compliance locked, speed guaranteed, zero compromise on transparency. If you want the future of promo — it’s here.
Quotes & delivery across EU/EEA/UK. Native support EN/ES/FR/IT. One EU invoice. No customs within the Union.
Six-step workflow, line-by-line pricing, and a free mock-up before production.
EU VAT & EORI in place, reverse-charge invoicing, and full supplier transparency.
A small multilingual team, fair margins, fast replies. No fluff — just results.
